Dammy Twitch, born Apampa Owolabi Oluwadamilola in Ibadan, Nigeria, began his creative journey in 2013 as a teenage photographer shooting events, weddings, and even funerals. It wasn’t glamorous, but it sharpened his eye for storytelling and composition.  

While studying Economics at Redeemer’s University, he taught himself video editing using his phone and school computers. This early experimentation laid the foundation for his transition into filmmaking.  

His first major turning point came when he interned under Director Q, one of Nigeria’s respected video directors. By 2017, he officially launched his directing career, around  the same year he completed his NYSC program.  

 The Breakthrough That Changed Everything

Dammy Twitch’s life changed with a single DM from Davido’s management. They invited him to shoot behind-the-scenes content at the Lagos City Marathon. His work impressed the team so much that he was invited to tour 30 countries with Davido, capturing performances and creating visuals that elevated the superstar’s brand.  

This exposure placed him on the radar of the entire Afrobeats industry.

How He Changed the Game

Dammy Twitch brought a new visual language to Afrobeats,  one defined by:

• Cinematic storytelling
• Crisp, high-energy editing
• Authentic street culture representation
• Global-standard production quality

His videos helped push Afrobeats into a more polished, internationally competitive space. He became known for transforming simple concepts into viral cultural moments, a skill that made him one of the most sought-after directors in Africa.  

He now runs two production companies, Polar Films and Kadiri Studios, and has worked with global brands like Google, Coca-Cola, and even collaborated with The Tonight Show Starring Jimmy Fallon.  

In 2022, he was named to the Forbes Africa 30 Under 30 list, cementing his status as a creative powerhouse. 

 Major Music Videos He Has Worked On

Dammy Twitch has directed numerous music videos, including some of the biggest hits in Afrobeats. His portfolio includes work with:

• Davido  “FEM,” “The Best,” “Joy,” “Ogechi,” “Yebo,” “Kante,” “Unavailable”  
• Zlatan Ibile — “Zanku” (the viral dance anthem that swept Nigeria)  
• Burna Boy — various collaborations  
• Olamide — multiple projects  
• Falz, Lil Kesh, Dremo, Victor AD, Mayorkun, Peruzzi, Angélique Kidjo, Preto Show, The Cavemen  

Each video showcases his signature blend of vibrancy, culture, and cinematic flair.

Why Dammy Twitch Matters

Dammy Twitch isn’t just a director, he’s a cultural architect. His work has:

• Elevated Afrobeats visuals to global standards
• Helped artists craft stronger identities
• Created viral moments that shaped pop culture
• Inspired a new generation of African filmmakers

His journey proves that talent can come from anywhere,  even a teenager shooting funerals in Ibadan, and still rise to shape an entire global movement.

By Emma Harding