Afroglobal beauty has always been a force — bold, innovative, and unapologetically creative. For generations, Black communities across the world have shaped global beauty standards, introduced new aesthetics, and redefined what it means to be seen. Yet for far too long, the beauty industry failed to reflect the very people who inspired it.
Today, that era is over.
A new wave of Black‑owned beauty brands is rising — visionary founders who are not only creating exceptional products but also rewriting the narrative of representation, inclusivity, and cultural pride. These brands aren’t just participating in the beauty industry; they’re transforming it.
1. Fenty Beauty — Founded by Rihanna
Fenty Beauty didn’t just enter the beauty world — it disrupted it. With its groundbreaking 40‑shade foundation launch, the brand forced the entire industry to rethink inclusivity. Rihanna’s vision was simple: beauty for all. Today, Fenty remains a global leader in complexion products, bold colour cosmetics, and cultural influence.
Why it matters:
Fenty proved that diversity isn’t a trend — it’s the new standard.
2. Pat McGrath Labs — Founded by Pat McGrath
Known as the “Mother of Makeup,” Pat McGrath is one of the most influential makeup artists in the world. Her brand, Pat McGrath Labs, is synonymous with luxury, artistry, and high‑performance formulas. From editorial‑worthy pigments to runway‑ready finishes, her products are beloved by professionals and beauty lovers alike.
Why it matters:
Pat McGrath didn’t just create a brand — she created a legacy.
3. Juvia’s Place — Founded by Chichi Eburu
Inspired by the vibrancy of African kingdoms, Juvia’s Place is known for its bold colours, rich pigments, and stunning packaging. The brand celebrates African beauty in all its glory, offering products that work beautifully on deeper skin tones.
Why it matters:
Juvia’s Place brought African aesthetics to the global stage with pride and power.
4. The Lip Bar — Founded by Melissa Butler
What started as a kitchen experiment turned into a multimillion‑dollar beauty empire. The Lip Bar focuses on vegan, cruelty‑free products designed for everyday women who want effortless beauty. After being rejected on national television, the brand rose even stronger — a true story of resilience.
Why it matters:
The Lip Bar is proof that rejection is not the end — it’s the beginning.
5. Beauty Bakerie — Founded by Cashmere Nicole
Beauty Bakerie is known for its playful, dessert‑themed branding and long‑lasting formulas. But behind the sweetness is a powerful story — founder Cashmere Nicole built the brand while battling breast cancer. Her mission: create beauty products that empower and uplift.
Why it matters:
Beauty Bakerie blends joy, strength, and creativity into every product.
6. Mielle Organics — Founded by Monique Rodriguez
A leader in natural haircare, Mielle Organics has become a staple in households across the world. The brand focuses on healthy hair growth, moisture retention, and nourishing ingredients rooted in science and nature.
Why it matters:
Mielle Organics champions healthy hair journeys for Black women everywhere.
7. UOMA Beauty — Founded by Sharon Chuter
UOMA Beauty is bold, rebellious, and unapologetically African. With its “Beauty for All” philosophy, the brand challenges outdated beauty norms and celebrates individuality. Sharon Chuter is also the founder of the Pull Up For Change movement, pushing for transparency and equity in the beauty industry.
Why it matters:
UOMA is more than a brand — it’s a movement for justice and representation.
Why These Brands Matter
These seven brands represent more than beauty. They represent:
- Representation — seeing yourself reflected in products and campaigns
- Innovation — formulas and shades created with deeper skin tones in mind
- Economic empowerment — supporting Afroglobal founders and communities
- Cultural pride — celebrating the richness of African and diaspora identity
When you support Black‑owned beauty brands, you’re not just buying products — you’re investing in legacy, creativity, and generational change.
A Final Word
Afroglobal beauty has always shaped the world. Now, Black founders are claiming their rightful place at the centre of the industry they helped build. These brands are bold, brilliant, and transformative — and they’re only getting started.
By Emma Harding
Your Magazine 
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